How much of a presale rush is actually automated?

Why the share keeps climbing

Resale margins on live events fund professional infrastructure. What started as hobby scripts is now a service industry: bots-as-a-service providers sell successful checkouts, not software. The cost of entry for a scalper is now a credit card, which means more operators on every onsale.

What the traffic looks like from inside

Bot-heavy onsales show thousands of sessions with identical navigation timing, device classes that statistically never occur in your fan base, and cart behavior that skips every step a human lingers on. The sessions convert at machine rates for the first minutes, then vanish.

Measuring before the next onsale

A presale is the worst time to discover your bot share. Sampling traffic in the quiet weeks before, then scoring the onsale surge against that baseline, shows exactly how much of the rush was real - and what the bots cost in fees, support load, and fan trust. A free audit builds that baseline without code changes.